Nearly Two-Thirds of Consumers Would Buy a Smart Thermostat if Combined with Rebate
New Parks Associates research shows consumer adoption of smart thermostats could expand significantly if paired with utility rebate programs. The firm's 360 View: Energy & American Broadband HouseholdsConsumers reports 43 percent of U.S. broadband households are willing to purchase a smart thermostat if offered a $25 rebate, 55 percent would purchase if offered a $50 rebate, and 62 percent would purchase if offered a $75 rebate.
“Consumers are interested in smart thermostats but are generally unwilling to pay more for the ability to control a thermostat from a smartphone or computer,” said Tom Kerber, director, energy and home controls research, Parks Associates. “Utility incentives that eliminate the price difference between smart and standard programmable thermostats will accelerate adoption.”