In the fall of 2013, members of the Consortium for Energy Efficiency (CEE) conducted the 14h national survey for consumer awareness of ENERGY STAR. This survey aimed to discover consumer awareness, understanding and use of the ENERGY STAR label. As in prior years, consumers in the 57 largest media markets were asked if they recognized the ENERGY S TAR label, what they thought it meant and, for those that purchased an ENERGY STAR certified product or home, the influence the label had on their purchasing decision.
Eighty-seven percent of consumers recognized the ENERGY STAR label, and the majority of consumers have a high understanding of the message behind the label.