The time certainly is ripe for security industry businesses that are involved in sustainability. First movers are blazing a profitable path to the sustainable future and demonstrating the value of going green to companies that are preparing to dive into what will soon be the “new normal.”

When it comes to sustainability, green attracts green. In other words, general contractors (GCs) working on green building projects are more likely to work with vendors and integrators that run sustainable businesses of their own. The shift in the number of green building projects alone is incentive enough for security businesses to make the commitment, according to Aaron Smith, director of sustainable building solutions for ASSA ABLOY, the Stockholm, Sweden-based manufacturer of intelligent lock and security systems.