Convergence Makes Service Bundling Easier for New Players
Cable companies began bundling services for their customers at least a decade ago with TV, Internet and phone services to make their customers stickier
I was at a prestigious financial conference recently listening to how the cable and telecom companies had entered the industry and left once before; so many believed that this time they would probably leave again. Earlier in my career in the security industry, I wondered why they weren’t in the industry. It seemed like a natural business fit.
At the Central Station Alarm Association’s (CSAA) annual event in Quebec City last October, I was standing next to a representative of a very well-known, large telecom company, who referred to himself as “the enemy” — citing the rude comments being made to him there, such as “You won’t make it” and “You won’t stay.” His retort to the person he was chatting with — with a snort and a chuckle — was that they were going nowhere.