ADT, Boca Raton, Fla., extended its video surveillance capabilities with new cloud-based and enhanced local DVR offerings designed to meet the unique needs of small business owners. In the past, ADT’s offerings for small business were similar to those offered to residential clients. “As the leader in supplying small businesses, we realized we needed to change our strategy and approach,” said Luis Orbegoso, ADT small business president.
The new offerings from ADT are able to address the wide variety of needs of small business owners. “There are dramatic differences in this arena. You have retail shops, whose primary concern is the shrinkage of inventory due to theft, and you have legal or medical offices, who would be worried about client ID-theft, stolen information or prescription theft,” Orbegoso explained. “The markets we serve have specific needs and we have designed packages to meet them.”