Nationwide, dealers seem to be improving their foundational marketing efforts before stepping into a second-tier level of marketing — and to this we say kudos. After a while, however, dealers start to notice their marketing efforts are plateauing — naturally raising the question, “What next?” How do you continue to see growth from your marketing efforts after the initial wave subsides? When a dealer starts asking these questions, it might be the best time to experiment with some fresh — even unorthodox — ideas. Get ‘em while they’re hot!
We’d like to focus on some strategies we’ve developed for existing and future clients; consider them freebies. And should you find one of these strategies or a modification of them works for you and your company, we’d love your feedback.