In the past we have heard many local marketing companies from outside the industry pitch over-hyped social media campaigns to security dealers across the nation, primarily focusing on Twitter and Facebook. In our experience, focusing on a Twitter campaign is as useful as a blind horse. But today we are retracting one of our previous statements and are removing Facebook in that category.
We recently tested a Facebook wall boosting campaign for a security company client. For those who are not up to speed with what boosting is, it is simply advertising a post on your Facebook wall by paying for it to be shown to friends of your fans and/or to a particular demographic of your choosing.