I’ve come across a wide variety of characters and business owners since I opened a marketing agency at the age of 20 in Las Vegas. But it is the travel industry that taught me the valuable lesson of never letting a hot lead go cold.
Bruce, the owner of a travel company that had hired me for marketing, Bruce was a 240-lb. bald man who was always sweating and looked as though he could easily have been the lead role in a mobster movie. (There were also rumors that he fled Chicago due to some mafia issues.) He had started his company from nothing and turned it into a $2 million-a-year company in just two years. His business specialized in selling hotel blocks to companies including Nike, Cole Haan, Canon and other large companies that were exhibiting in Las Vegas.