Here at Security Dealer Marketing we’re passionate about what we do: marketing. And even though we love coming up with out-of-the-box ideas for our clients, we find ourselves taking a step back to make sure our clients have the fundamentals down pat.
The areas that we pay the closest attention to are your unique selling proposition (USP)and your unique voice as a company. A great example of a company that understands who they are and their USP is Starbucks. They are simply known for providing a cup of joe — nothing exciting, nothing extravagant, but a simple cup of coffee. What makes them so successful? We believe it all comes down to their brand experience and USP.