Ethical Markting Practices in the Security Industry
About a week ago, I received a call at home that began with a recorded message, asking if I would be interested in a home security system to protect my home and family. This naturally piqued my interest in hearing which company was doing the telemarketing and what their sales approach was. So I pressed “1,” not knowing what to expect but hoping it would be a pleasant experience. I admit that it was deceitful of me to do that because I clearly did not need another security system, but I believe it is a good exercise to put oneself in the consumers’ shoes sometimes, in order to observe the industry’s behavior.