Recently we were invited to speak on multiple panels and workshops at ESX in Baltimore. The topics included taking a new RMR idea from conception to the end. Specifically, our role on the panel was to discuss how to grow your security company with marketing that actually works. During our sessions a question was brought up repeatedly and for great reason: How effective is local search?
As a full-service marketing agency it is our responsibility to know what trends and technology are current, but more importantly to know how they affect the security industry. Local search has been a booming topic within the last four to five months, but what does this mean? How does it affect your business if you’re a residential security dealer, commercial security dealer or security integrator? Listen up, because we’re about to see how deep the rabbit hole goes.