The Internet has changed the way your prospects buy goods and services — especially your commercial customers. Decades ago, face-to-face selling was the only way to find out about new products or services. Not anymore.
At my company we just run to the computer with our high-speed connection anytime we want and find the things and information we need. A week ago, we were discussing insurance and in less than a minute were surfing insurance websites and reading blogs, learning everything we needed and wanted to know. It sure beats having a revolving door of insurance agents parading through the office.