In today’s media-saturated world, reaching the right audience with the right message can be tough.
“I think today one of our biggest challenges is really getting the brand and message out there consistently and frequently,” says Art Miller, director of marketing for Vector Security, SDM’s 2015 Dealer of the Year. “It is noisy, not only from an industry perspective, but also from the home automation market perspective. It is tough to reach consumers today. I think the way that consumers get media is different today. Everything is on demand, so trying to reach people is a challenge. You have to be creative and find new ways to reach them.”