If you think coming up with creative TV or radio spots is expensive, think again. We’re going to explain how you can produce professional, creative ads using tools every security dealer already has access to — with help from your manufacturers.
Typically when we get started with a new client’s marketing campaign, we’ll first start with a marketing audit, fix immediate issues, focus on low-hanging fruit then run our clients into an e-campaign such as PPC, SEO, e-newsletters and such. Recently, however, we landed a larger client based in Florida that already had a pretty good handle on his marketing and needed other ideas to create brand awareness (which helps potential customers researching home security find you and helps you gain more market share within a 60-mile radius).