It’s an election year — and a strange one at that, so far. For most of the summer and fall none of the “traditional” rules of politics seemed to apply: the young people were making their voices for change heard in the polls; many of the most popular candidates were playing to voters’ fear; and in the end it’s anybody’s guess what is going to happen. In many ways, the security market is experiencing a similar situation.
Particularly on the residential side, the security and monitoring space has changed more and faster in the past few years than the previous 30, causing a massive mind shift for all of the players involved. Every month sees more new and different players and technologies entering the market, and the Millennials are becoming a major discussion point. At the same time homeowners and business owners alike woke up one morning last November to an entirely new climate of fear and unease as they watched the Paris attacks. A few weeks later it hit home that this could happen here, when two extremists attacked a Christmas party in San Bernardino.