Let’s be honest, we all use this word. We’ve said it to our mothers, our kids, our colleagues — maybe even our priests. Now before you get all bent out of shape, the “F” word we’re talking about isn’t something that would get your mouth washed out with soap; it is something that can help you gain more clients for your security company: the word is Facebook.
We have to admit, in the past we’ve been a little harsh on Facebook, but with some new testing with video, paralleling ads and graphics to create brand awareness, Facebook has shown some interesting results, and at a fraction of the cost of radio and TV.