Canada is a world-class country that offers a captivating array of scenic, cultural, urban, and intellectual wonders. It’s also the second most reputable country, according to the Reputation Institute and its 2016 Country RepTrak®, the world’s largest annual survey of country reputations.
The 2016 Country RepTrak® scores and rankings are based on more than 58,000 ratings collected in the first quarter of 2016. They measure consumer perceptions of whether the country has an advanced economy, an appealing environment and an effective government. While few of the world’s largest and most powerful countries earn strong reputations, scores closely align with rankings of other measurements, such as happiness, peace and government integrity. Canada rated second to Sweden in the survey, and is followed by Switzerland, Australia, Norway, and others.