If you are a dealer you may be thinking, based on the title, why should I read any more if this is only for integrators? Here are a couple reasons: We’re Marketing Madmen; rest assured you’ll not only be entertained, but you’ll also learn some things that will apply to your security company. Many of the principles can be applied even if you are a dealer that does only residential installations.
So what’s the secret marketing sauce for an integrator that has a focus on a few vertical markets? Get your highlighters and notepads, because here’s your marketing blueprint. Our goal is for you to be perceived in your market as the go-to group when it comes to getting the job right the first time. Are you interested in being known as the best price for parts and smarts? If you are, than go straight to jail and do not collect $200. This month we’ll be covering some fundamentals for your branding and marketing channels.