Report Reveals Canadian Adoption Of Smartphone Use
Catalyst, a digital performance marketing agency, announced research around smartphone adoption and usage in the Canadian market. The findings reveal that Canadian smartphone ownership is now at 76 percent; for the first time, three out of every four Canadians own a smartphone.
In addition, the study also explored the different ways that Canadians use their smartphones. For example, the 2016 report found a surge in mobile banking activity, particularly via mobile banking apps where 85 percent of respondents used banking apps compared with 60 percent in 2014. Half of all respondents revealed that they use their smartphones as the primary vehicle in depositing cheques. One-third of all respondents also anticipate making a mobile payment in the coming year, up from one-fourth last year. The top five most common vehicles for mobile payment reported were (in descending order): PayPal, Starbucks, Apple Pay, Google Wallet and specific store apps.