Monitronics, a subsidiary of Ascent Capital Group Inc. and ranked No. 4 on the SDM 100, unveiled its new name — “MONI,” and will enhance its dealer model by selling directly to consumers.
Monitronics has been around since 1994, and until now has consciously chosen to be the brand behind the scenes. Bruce Mungiguerra, senior vice president of operations at MONI, described the company as being the “secret sauce” behind the company’s network of about 600 or so independent alarm dealers that are handling the sales, marketing and installation for the customers it acquires. The dealers also help with routine service for those customers down the road.