Saying you’re a local security company to your potential customers is not enough. You can’t just talk the talk; you need to walk the walk.
Over the last year or so, we’ve noticed quite a few changes when it comes to generating leads for our clients via their websites. We've seen a large increase in mobile users, making it imperative to optimize website content for mobile devices. But we’ve also learned through experimenting and testing that it’s not enough to simply talk about how you’re a local company; you must also prove it.