Genetec Introduces Application Using Existing Surveillance Cameras
Genetec Inc. introduced a new application designed to transform existing video surveillance content into consumer insights. The new Genetec Retail Intelligence application will filter and analyze incoming video surveillance data to produce actionable intelligence about store operations, buying patterns and trends.
By analyzing and correlating data provided by multiple sensors, Genetec Retail Intelligence will help retailers gain a deeper understanding of their customers’ behaviors, needs, and preferences to build a more personal relationship, the company described. With powerful analytics such as queue management, heat mapping, directional analysis, people counting and conversion rate analytics, Genetec Retail Intelligence can notify relevant staff in real-time to respond to an influx of shoppers in the store or within a specific department.