Affiliated Monitoring, Union, N.J., knows how to bring the fun in the sun. Celebrating their 40th anniversary and kicking off summer this past week, the second annual Catalyst Conference was held in Adventura, Fla., at the Turnberry Isle Resort & Hotel May 15-17. The day-and-a-half long conference focused on sales and marketing techniques for dealers within the PERS industry, as well as providing a healthy amount of time for attendees to relax, network and enjoy all that south Florida has to offer.
More than 200 people from eight countries and 35 states descended on the resort the first day for some golf and the option to network and sample various food trucks from the local Miami culinary scene. Guests chose full meals from an array of foods such as gourmet grilled cheese, Italian sandwiches, seafood favorites — such as the New England Lobster Roll, and shaved ice cream or “ice cream with a fork.”