ESTA Meeting Explores Industry Trends and Best Practices
With Puget Sound as a backdrop, the Electronic Security and Technology Association (ESTA) held its annual meeting at the Renaissance Hotel in Seattle, Wash., on April 30 – May 3, 2017. The theme of the meeting was “Grow What You Value,” with a focus on growing business through new revenue streams generated by new technology.
ESTA’s primary purpose is to serve as a networking and brain-storming organization for owners of smaller-to-midsize electronic security companies. Throughout the four-day event, members shared ideas and best practices in residential and commercial security, emerging trends, new technology, business practices, marketing, and strategies to meet the demands of a changing competitive landscape.