We recently had a long discussion with one of our clients about new ways we could expand awareness of their brand, but more importantly how could we do it on a shoestring budget?
He then mentioned that during a weekend BBQ, one of his “young punk” nephews said, “Uncle, why don’t you use Instagram and use hash browns to get visibility?” — well, “hash browns” is what our client said, but what he actually meant was hashtags — so on went the topic of what a hashtag actually is and how to use it to gain visibility and new leads and to generate interest.