You probably use email every day to communicate with prospects and customers. How well you use email may often determine the size of your commission check.
Naturally, we want people to open our emails and respond to them. The better we do that, the more we earn. Unfortunately, most of us have never been taught how to craft an email (especially to prospects) that gets high open rates and high response rates. Based upon my certifications in email marketing from the eMarketing Association and Constant Contact, and extensive testing with clients, here’s how to do it: