About this time last year, you started your blog. And at about the same time you started killing it. It probably wasn’t intentional, but there it is in a heap at the bottom of your website, and you hope nobody is looking. The problem is, people are looking. Here are some important ways to resurrect your blog before the crime scene tape needs to come out.
Understand What a Blog Is
There are a lot of things your blog isn’t — such as a white paper, a press release, or a daily account of what you do. That may be interesting to other dealers and integrators, but if other dealers and integrators are not your main readers, you may as well step away from the keyboard now and save yourself the trouble. A blog is a regularly updated log of interesting, useful and engaging information.