Why is it that so many companies in the technology industry refer to everyone they work with as their partner? The vendors call the integrator their partner and the distributors call the suppliers, integrators and clients their partners. The integrators refer to their clients and other integrators as their partners. The cloud providers refer to everyone as their partners.
What does the word “partner” really mean? According to Merriam Webster the word means “one of two or more people, businesses, etc., that work together or do business together.” Okay, so I get it; technically the word fits for most of the relationships that I referred to.