MONI Smart Security, No. 4 on the SDM 100, announced an exclusive, long-term, trademark licensing agreement with The Brink’s Company, which will result in a complete rebranding of MONI and LiveWatch as BRINKS Home Security.
“A strong brand is critical in the new era of the smart-home,” said Jeff Gardner, MONI’s president and CEO. “Through this agreement with BRINKS, we will go to market with the No. 2 nationally recognized home security brand that symbolizes strength, security and, most importantly, trust. The BRINKS name provides us with a more dynamic growth profile and strengthens MONI’s position as a leader in the growing smart-home security market. This is truly an exciting opportunity for our dealers, customers, employees and investors.”