Household Penetration of Smart Speakers Could Reach 55 Percent by 2021
2017 represented a boom year for the smart speaker category with household adoption reaching 15 percent in the fourth quarter of 2017. This is just the beginning of a period of rapid growth for the category, as Parks Associates, Dallas, estimates household penetration of smart speakers to reach 50 percent to 55 percent by 2021.
In the blossoming voice-first technology market, key consumer value propositions include ease of use for entertainment content discovery and consumption, as well as simplification of competing protocols in the smart home. As voice technology improves and adoption increases, it will become more integral to consumers’ daily lives.