If we got a quarter for every time someone looked at us funny when we told them that Facebook was a perfect channel to use for generating B2B sales — we’d be at least thousandaires.
But in our experience, Facebook is crushing LinkedIn. We recently picked up a new manufacturer client that provides security portals and hadn’t done much marketing. For the most part, all of their sales have come from word of mouth and primarily from government projects. When we told him we were going to use Facebook to generate leads for him, he scratched his head and said, “Well you guys are the experts; I trust you.”