Study Confirms Consumers’ High Interest in Home Security Cameras
Findings from a Wakefield Research study done for Comcast, revealed that nearly all people surveyed (97 percent) would install a home security camera if they had one — with 44 percent indicating they would hire a professional to install it. About one-fourth of respondents (24 percent) said they would install it completely by themselves; while 21 percent said they would install it with the help of a friend or family member, and 8 percent said they would ask a friend or family member to install it on their own. Only 4 percent admitted they would probably never get around to installing it.
The Xfinity Home from Comcast Survey was conducted by Wakefield Research (www.wakefieldresearch.com) among 1,000 U.S. adults, aged 18 and older, who live in a house or townhome, between Nov. 15 and Nov. 16, 2017, using an email invitation and an online survey. The main center of the study — done in anticipation of the 2017 holiday shopping season — was the respondents’ experiences with package theft and how they thought it could be deterred.