PACLOCK Enlists Marketing Firm to Boost Channel Support
Security hardware manufacturer Pacific Lock Company (PACLOCK), Valencia, Calif., announced a services partnership with Chicago-based marketing firm Drucker Group. PACLOCK aims to increase its marketing investment by focusing on the commercial security hardware market in the U.S., accelerating new product launches and, through Drucker Group, building strategic marketing support programs for its distributors and locksmith dealer partners.
With more than 20 years of commercial marketing experience in the security hardware industry, working for security manufacturers and distributors, the Drucker Group is a B2B marketing firm that specializes in building professional brands. The Drucker Group uses voice-of-customer research to help clients find unique ways to develop market strategies to grow their brands, engage their customers and support channel partners.