Latest Study: DIY Cameras to Represent Majority of IP Cameras Though Consumers Still Want Professional Advice
Parks Associates released its Smart Product Market Assessment: Networked Cameras. The study estimates that 7.7 million standalone and all-in-one networked/IP cameras will be sold in the U.S. in 2018, with $889 million in revenues.
“IP cameras are key security-related devices and provide peace of mind to consumers. As such, these devices are consistently among the most popular smart home devices,” said Dina Abdelrazik, research analyst at Parks Associates. “Currently 9% of U.S. broadband households own one, but advances in image recognition and ease of self-installation, combined with a strong user experience, are driving increased adoption, with retail channels (online and in-store) starting to dominate sales.”