7.7 Million Standalone & All-in-One Networked/IP Cameras Expected to Be Sold This Year in U.S.
A recently released report from Parks Associates, “Smart Product Market Assessment: Networked Cameras,” estimates that 7.7 million standalone and all-in-one networked/IP cameras will be sold in the U.S. in 2018, with $889 million in associated revenues. These findings are based on a survey of 10,015 U.S. broadband households that are owners of networked cameras, which was conducted in the fourth quarter of 2017. The data show that 7 percent of networked camera owners who were surveyed purchased their cameras from security dealers, while more than 90 percent were purchased from other sources. (See corresponding graph.)
“IP cameras are key security-related devices and provide peace of mind to consumers. As such, these devices are consistently among the most popular smart home devices,” said Dina Abdelrazik, research analyst at Dallas-based Parks Associates. “Currently 9 percent of U.S. broadband households own one, but advances in image recognition and ease of self-installation, combined with a strong user experience, are driving increased adoption, with retail channels (online and in-store) starting to dominate sales.”