In addition to the debut of a new design, this issue of SDM features the 37th annual Industry Forecast Study of financial performance of the security industry.
We have a new look! This is the first issue introducing the redesign of both SDM and our twice-annual supplement, Monitoring Today. Thanks to the creative intelligence of our art director, Jennie Rogness, SDM now has an overall cleaner and lighter feel; an entirely new construct for our six columnists’ pages, from Security & the Law in the front of the magazine to Security Networkings in the back; and a new color palette and font set. Most importantly, gracing the cover is a new, more modern-looking logo, which retains some of the same styling as the previous logo.
We are sometimes asked, “What does the acronym SDM stand for?” First published in January 1971 as Security Distributing & Marketing, SDM, as it was called informally, was a start-up by Los Angeles-based Security World Publishing. It was an offshoot of Security World magazine, which is known today as SECURITY and is still part of SDM’s family. The first edition of SDM was 32 pages in length, but included advertisements from 32 companies — indeed demonstrating that security was on the verge of becoming a full-fledged industry at that time.