Why You Should Take the Time To Explain What a Security System is to Your Customers
Most of us take for granted the fact that we talk, sell and live security every day. But what about potential customers? What do you think their knowledge is of what an actual security system does?
I recently visited my mother in Fresno, Calif. to help her move, and she was asking me about putting an alarm system in her home while it goes up for sale. After I asked her what type of system she’d like, she responded with, “Well, what’s out there? What makes up a security system? Is it just that square thing you put on the wall that has buttons on it?” I chuckled a little bit and realized she can’t be the only one on our planet not knowing what an actual security system is, or what her options were.