My son received a Weber Smokey Mountain Cooker for Christmas and for New Year’s Eve dinner he made the most delicious brisket for the family. Even though he had never smoked meat before, he did it with such confidence, because first he watched about five different YouTube videos of people doing the same thing, offering their advice and cautioning about the pitfalls. Once my son found someone who was using the same type of smoker he had, he began following this guy’s channel for more detailed information such as which wood chips produce the best taste in beef, pork or sausage, how to maintain consistent temperature over a long period of time, and the like.
No matter what you want to learn about — including security — you can almost always find it on YouTube. And not just how-to information, either; YouTube videos are equally watched for entertainment. SDM’s Marketing Madmen, David Morgan and Alex Chavez, address video marketing in their column on page 32 of this issue. They tell us that YouTube has more than 500 million hours of video watched daily, and by 2021, a million minutes (17,000 hours) of video content will cross global IP networks every single second — those stats are staggering.