Unless you’ve been living under a rock, you’ve probably noticed that video has been dominating online. According to a recent Pew Research study, 77 percent of U.S. adults own a smartphone, which means that three out of four of us walk around with a computer in our pocket. But it’s not just a computer — it’s also a video camera. With social media we can now share photos and videos instantly to millions nationwide.
In a world where we are bombarded by ads all day long, how do we rise to the top? How are we going to get our security brand recognized and remembered? One way is the use of video. If a picture tells a thousand words, does video tell a thousand pictures? Have you ever watched a video on YouTube, Facebook or LinkedIn? There are more and more of them showing up in the feeds lately, and there’s a good reason for that. YouTube has more than 500 million hours of video watched daily, and by 2021, a million minutes (17,000 hours) of video content will cross global IP networks every single second.