For quite some time I’ve been preaching that the security industry is in ‘pole position’ to be the source for delivering the smart home and connected living. I have been writing this column for almost two years, providing updates and input on the opportunities, and am optimistic some businesses have changed and grown with new understandings and ideas shared. Hopefully by now you’ve heard the message loud and clear and have been learning about computer networking, connected devices, and services to grow your business and RMR. Does your 2019 strategic plan include these new offerings? Are you positioning yourself to be the “go-to” resource when it comes to smart home and connected devices? Is your team trained and ready to get your customers connected? Do you have the messaging and marketing materials in place to promote your solutions?
If you are ready to spread the word, let’s look at tried-and-true methods. It’s all about networking, and this time I don’t mean the Ethernet kind, though you do need technicians who know how to make this happen. Let’s look at the human kind of networking where people exchange information and develop professional and social contacts.