It’s vital that your security integration company partake in networking events to collect databases that can later be entered into your digital marketing efforts. Sure, it's a given. In order to generate leads for your company, you'll have to do some networking. But what if we told you there are smarter ways to convert those that you mingle with?
Within our realm of integrator customers, those who do a good job of being heavily involved within associations or organizations within the verticals they focus are king. It doesn’t matter if it’s healthcare, education, government or whatever — simply being active and involved builds relationship equity, and we all know that people want to do business with friends, not strangers. So take the time to send your sales team to industry association events and ask them to volunteer to help set up for future events, because volunteering is the best way to get in with your potential market.