Time and time again my business partner is asked to fly around the country to speak with dealers and integrators about marketing topics. He has noticed that social selling seems to be a popular topic throughout the country, whether it’s ISC West or PSA TEC. It would appear that many in the industry want to know the secret sauce for generating leads on social media, and more importantly, how to start engaging with potential customers.
The first thing to know is that social media is not the place for you to toot your horn about your product, service or business. You won’t be generating any sales if all you post are images of hardware or specials you’re currently running for residential security systems. A no brainer, right? But we constantly see this tactic being used throughout the industry, and nobody engages or likes the post, so don’t do it!