Forget the Guardian Protection Services you think you know, because starting today, the brand has been made new, and is going simply by Guardian Protection — drop the Services. 

On Thursday, May 16, Guardian held the first ever company-wide town hall in its 69-year history to announce a brand refresh and reveal a new logo to its employees and their families and friends. More than 500 people were in attendance at the DoubleTree Hilton across from the company’s Pittsburgh headquarters, and approximately 400 employees located at Guardian’s branch locations across the country were able to watch the announcement as it was screened in local movie theaters.