Dealers, integrators and manufacturers approach my business partner and I on a fairly regular basis asking us to give our honest evaluation of their website. More often than not, the evaluation isn’t what they expected. What we’ve learned over our years in marketing in the alarm industry space is that most do not know what makes a great website. They may think theirs is great because it touts their services or they have graphics, but they’ve looked at it so much they’ve become blind to the signs of unremarkable websites.
Chances are that your own website might look atrocious and you don’t even know it. It’s better to know now so you can take some easy steps to make it the true business tool it can become.