Every successful security integrator is looking and preparing for the next big industry game changer. A very common business practice to increase sales is to offer additional products and services to existing customers — as evidenced by the trends of recurring revenue and cybersecurity, which are major drivers in the industry. These additional offerings help create a stickiness for your brand and increase overall revenue per customer.
As technologies and solutions continue to spread across multiple industries including security, audio, video and IT, the need to differentiate and become “sticky” to customers in this dynamic field is paramount. A growing opportunity to offer a new service and set of products to customers is commercial audio. Comprised of a system of speakers, amplifiers and wiring to project sound throughout a non-residential area, adding commercial audio for a security integrator is attractive for multiple reasons: