If you want to start a ruckus, just say press releases are dead in a room full of marketers. It is a debate that has been raging since the dawn of time and we’ve heard people sounding the death knell of PR more times than we can count. After all, they say we live in an age where media is fractured between many sources and you can gain any information you want in an instant, so certainly the press release is a tired, worn out, obsolete relic of the past, right?