As part of its 50th anniversary celebration, Viking Electronics is revealing a brand mascot — Vin — a tough but fun representation of the Viking brand and the 500+ products that bear its name.

“We’re grateful for the opportunity to serve the security and communications industry for 50 years,” said Mike Busby, marketing & sales manager for Viking Electronics. “We wanted to celebrate this milestone with a fun and personable representation of Viking Electronics. Vin represents the tough and battle-tested legacy that Viking is known for while also displaying the smart and straightforward nature of our communication solutions.”