When measuring the effectiveness of your security business’s marketing, you need to remove the blinders and get out of the dark. John Wanamaker — considered by many to be the pioneer of advertising — is credited with the saying, “Half the money I spend on advertising is wasted; the trouble is I don't know which half.” Thankfully it’s 2019 and there’s a (marketing measurement) tool for that!
We’re going to discuss some of the must-have tools you need to properly measure your security company’s marketing effectiveness. It doesn’t matter if you are a manufacturer, integrator or dealer, take heed or your competition will pass you by and leave you in the dust.