IKEA Home smart was initiated as a project in 2012 with the ambition to enrich life at home by incorporating digital elements and technologies into products and solutions. Several launches within the smart home has followed since then and now IKEA has taken the strategic decision to invest even more in the home smart area by establishing IKEA Home smart as its own business unit within IKEA of Sweden.
“At IKEA we want to continue to offer products for a better life at home for the many people going forward,” said Bjorn Block, head of the new IKEA Home smart business unit at IKEA of Sweden. “In order to do so we need to explore products and solutions beyond conventional home furnishing.”