Call it analytics, big data, business intelligence, machine learning, AI, or something else — these terms are not interchangeable, but in today’s security landscape they are often used to mean approximately the same thing: the idea that you can take traditional security technology (video, access control, intrusion, etc.) and expand its use to benefit the business side of whatever customer you are applying it to.
Wikipedia defines “business intelligence” as “the strategies and technologies used by enterprises for the data analysis of business information. BI technologies provide historical, current and predictive views of business operations … BI technologies can handle large amounts of structured and sometimes unstructured data to help identify, develop and otherwise create new strategic business opportunities. They aim to allow for the easy interpretation of this big data. Identifying new opportunities and implementing an effective strategy based on insights can provide businesses with a competitive market advantage and long-term stability.”